ALC of New York LLC announced yesterday that it was awarded list management duties for The Personal Touch catalog file of 105,500 last-12-month buyers.
These buyers are 85 percent female with an age range of 30-50 and household income of $50,000 to $75,000. They purchase various personalized merchandise including stationery, address labels, stamps, travel accessories, gift items, kitchen/home products, children's items and pet products.
Selections on the list include geography, recency, dollar, gender, credit card and product categories. Base price is $95/M.