ALC of New York has hired Brook Tyrer to serve as the director of the Lillian Vernon list management account.
Formerly an inhouse list manager at Fingerhut, Tyrer began working on the account when ALC of New York took over management Monday. She previously held positions at Direct Media Inc. and Fred Singer Direct.
In addition to Tyrer's appointment, ALC of New York announced price increases on the Lillian Vernon list files effective Feb. 25.
Data cards are available through ALC of New York.