American List Counsel assumed management yesterday of the ADVO Advantage Residential Database of 127 million U.S. households.
List brokers looking to rent the ADVO data as well as companies that resell ADVO data must now go through ALC to obtain it.
Though the ADVO file is not personalized, some demographic segments are available such as Hispanics, African Americans, affluent elite and seniors. These segments are based on census data for specific postal carrier routes.
The ADVO data is maintained in Enhanced Carrier Route Walk Sequence, allowing mailers to receive maximum postal discounts.
The ADVO database reaches more than 98 percent of U.S. residences and is updated monthly through postal service data and ADVO's own proprietary Advanced Address Monitoring System.
ADVO list data also can be accessed at www.advolists.com.
