American List Counsel, Princeton, NJ, was selected to manage two insert programs from Chef's catalog, effective this month.
The Chef's catalog buyers package insert program offers 500,000 inserts annually and has a price of $65/M. The CHEF's catalog buyers blow-in program has 15 million annual insertions and costs $35/M.
These are buyers of cookware and kitchen products from the catalog. They are 63 percent female with an average age of 50-plus, an average household income range of $75,000-$100,000 and an average unit of sale of $110.