American List Counsel, Princeton, NJ, announced its management yesterday of the new-to-market BusinessWeek Bind-In Program.
The program consists of 50 million subscription copies of the magazine mailed yearly.
BusinessWeek subscribers are 85 percent male with an average age of 48 and average income of $233,000. The average annual subscription rate is $54.95.
The price for the program is $30/M.
ALC suggests it for marketers offering insurance, financial services, office equipment, mobile technology, gifts and other products and services targeted to affluent professionals.
