American List Counsel, Princeton, NJ, announced the availability of the Imani co-op program through its ALC Media Management division.
The program targets African-American women and will mail 3 million packages in four drops to cities such as New York, Atlanta, Chicago, Philadelphia, Los Angeles, Nashville, Dallas, Houston, Washington, Baltimore, Detroit, Charlotte, New Orleans, Norfolk and Richmond, VA. The four packages will promote Mother's Day, Black History Month, back to school and the holidays.
A June mailing will consist of 1.5 million pieces and has a base price of $40/M. The November Happy Holidays mailing will have 1.5 million pieces and costs $40/M.
Advertisers in the Imani program range from retailers to packaged goods to publishers with marketers such as Walgreen's, Procter & Gamble, Kraft Foods and Lawry's as well as African-American-oriented book clubs and magazines.