ALC of New York LLC said yesterday that it was awarded list management for The Tog Shop Appleseed's list effective Sept. 1.
The Tog Shop by Appleseed's catalog has 188,600 last-12-month buyers of women's apparel and accessories. The file is 98 percent female with an average age of 55-plus, average income of $50,000-plus and average purchase of $95.
The file is selectable by recency, dollar, geography and product. Base price is $110/M.