ALC of New York LLC announced the relaunch yesterday of its compiled list division Web site, ListsAmerica.com.
The redesign added features such as specific keyword and SIC search functions on the company's National Business and Household databases as well as a glossary of direct mail terms, an FAQ section and area code listings.
Site visitors also can download the 2004 ListsAmerica catalog from the home page at www.listsamerica.com.
List selects available through the site include professionals such as doctors, lawyers, accountants, nurses, executives and teachers as well as consumer segments such as new homeowners, newlyweds, expectant parents, new births, seniors, high school/college students, affluent households, religious affiliation, boat/yacht owners, computer users, grandparents and pet owners.
The ListsAmerica site debuted in 1997.