ALC of New York LLC announced its appointment yesterday, as exclusive list manager and broker for the Current Inc. catalog files effective June 1.
Current is a direct marketer of greeting cards, wrapping paper, holiday items, children's products, kitchen accessories, stationery and other general merchandise and paper products.
The Current Catalog Buyers Masterfile consists of 1.1 million last 12-month buyers and has average monthly hotlines of over 100,000 names. Among the other Current files are the enhanced file, business buyers, teachers and online buyers.
ALC of NY plans to expand list usage on the Current files into several non-catalog markets, according to the firm.