ALC of New York LLC announced yesterday its appointment as list manager for the new-to-market NextTen catalog file of 164,700 last-12-month buyers.
NextTen catalog buyers purchase items such as health/sleep products, watches, personal grooming products, home innovations, luggage, electronics and games. They are 62 percent male with an age range of 45-65, annual household income of $50,000-$75,000 and an average unit of sale of $120.
The file is selectable by recency, geography, dollar, gender and product. Base price is $115/M. ALC of NY suggests this list for offers such as gifts, home decor, apparel, high-tech, publishing and fundraising.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters