ALC of New York LLC was named list manager for the Lifestyle Fascination catalog file of 195,800 last-12-month buyers, effective yesterday.
These are buyers of home and health-related electronics. They are 47 percent female, have an average age of 45, average household income of $65,000 and spend an average of $90 per order.
The file is selectable by geography, recency, gender, dollar, credit card and product. The base price is $115/M.
