American List Counsel announced Friday that it will manage the Maxim and Stuff subscriber files effective Dec. 1.
The magazines, published by Dennis Publishing, are geared toward men 18-34. Maxim is edited for young professionals, concentrating on sports, sex, work, health, money and fashion, while Stuff is about gadgets, gear, cutting-edge technology and style.
There are 1.7 million active subscribers to Maxim and 800,000 active subscribers to Stuff. There also is an enhanced database with 1.1 million unique names between the two. The base price is $105/M.
