RareMethod Capital Corp., a Calgary, Alberta-based agency, captured the Climate Change Central and Absolute Energy accounts. Both local, the accounts will be handled by Idea Machine, its interactive creative division.
For Climate Change Central, Idea Machine will design two Web sites. One will target Alberta companies in the Canadian province's energy business. The other will update Alberta residents on environmental news, issues and efforts aimed at protecting the area's environment.
Climate Change Central is a private-public partnership created to coordinate activities by Alberta residents, businesses, institutions and governments to reduce greenhouse gas emissions in the province.
Absolute Energy, on the other hand, is an oil and gas product and services company. Idea Machine will create branding and communication strategies for that firm's five divisions: Omni Drilling Technologies, Keyvac Services, Canexim Inc., Pan Ridge Oil Corp. and Absolute Engineering.