Hitmetrix - User behavior analytics & recording

AirTran Airways pushes determination factor in sweepstakes with Melanie Oudin

Being a bit of a tennis junkie, a sweepstakes offering given by AirTran Airways to meet Melanie Oudin caught my eye. Though, admittedly, it struck me as a bit odd. AirTran who? Oudin, you may remember, was the 17 year-old dynamite that stole many hearts at last year’s US Open. I had the great fortune to see her play, and witnessed firsthand her dogged determination to win.

I understand that’s what AirTran is eager to promote. In a statement, Tad Hutcheson, VP of marketing and sales for the airline said: “Melanie Oudin exemplifies many of the qualities AirTran Airways stands for—hard work and determination.”

The winner of the sweepstakes will receive a dinner or lunch with Oudin, two roundtrip tickets on AirTran Airways, one double occupancy hotel for four nights, a $100 Adidas gift card and a $500 Visa gift card—all to enjoy in New York City. The winner also receives an autographed racket.

Whoa. That’s a whole lotta stuff for someone who only turned pro in 2008 and has yet to prove herself. The Williams sisters, definitely, Federer absolutely.

Not that it’s not a great opportunity. I am always inspired by people who fight for what they want.

I don’t know, maybe it’s because I feel she hasn’t quite yet earned her place

I don’t warm to this one.

Total
0
Shares
Related Posts