Hitmetrix - User behavior analytics & recording

AI & The Self Driven Customer – How AI Will Set your Marketing Campaign on Fire

Marketing today has become too complex – there are too many channels, devices and technologies in our marketing stacks – creating a tsunami of data that is no longer humanly possible for marketers to sift through, manage and make sense of. 

This makes the art of campaigning extremely time-consuming and inefficient.
Artificial Intelligence (AI) Marketing promises to help both large enterprises and smaller businesses remove the complexities of modern day marketing and digital campaigning, while simultaneously delivering exponential results to the business and reducing operational costs.

Key Takeaways Include:
• How artificial intelligence is emerging to help brands wade through the complexity of the digital ad & marketing landscape
• How AI executes a digital marketing campaign differently – all with the goal of increasing prospects, conversions, and transactions 
• Case study from lingerie brand Cosabella, on how they are utilizing AI to solve their execution challenges, while accelerating growth and revenue


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