AGA Catalog Marketing & Design, New York, has signed a joint marketing agreement with O2 Essential Marketing Technologies, Marina Del Rey, CA, regarding a revenue-sharing arrangement for new business generated by the two companies.
The agreement, announced yesterday, provides financial incentives for AGA to recommend and apply O2 Essential on behalf of AGA and its clients. Also, O2 Essential can recommend AGA's creative catalog production to its clients.
Andy Russell, president/CEO of AGA, said in a statement that the arrangement fits with the company's strategy of fulfilling clients' growing demand for multichannel marketing solutions, technologies and services.
“Our Internet and e-commerce products and services are perfectly suited and totally complementary to AGA's nationally recognized catalog business,” said Joel Gayner, president and chief operating officer at O2 Essential.