Affinity Group, Inc., a recreational vehicle and outdoor recreation company, renewed a five-year information management agreement with Acxiom.
Little Rock, AR-based Acxiom began working with AGI in 2002 to help create a database marketing solution using analytical tools and methods to better understand its prospects and customers, including a customized buyer database. Affinity Group has used the database to promote its various outdoor clubs, to sell its outdoor products and services and to sell its numerous publications.
Venture, CA-based Affinity Group will use AbiliTec , Acxiom’s CDI software and database management services when managing and updating its 20-million customer database.
