Domino's Pizza LLC added e-mail response to the menu of services it contracts from Affina, a provider of outsourced call center services.
Domino's, Ann Arbor, MI, will use Affina's SpeedyMail personalized e-mail response system to handle the approximately 1,600 e-mail queries that come in through the Domino's Web site each month.
Affina will send an auto-response to acknowledge receipt of the e-mail and then will respond within 24 hours using a combination of scripted responses and original text.
Affina, Peoria, IL, has been providing Domino's with traditional inbound call center services since 1996 and also provides postal mail response and fulfillment.
Separately, Affina recently signed a three-year contract to provide various call center and fulfillment services for Aiwa, Mahwah, NJ, a multinational electronics concern. The agreement extends a 17-year-old partnership between the two companies.
