Unica Corp, an enterprise marketing management solutions provider said July 17 that Aeroplan, Canada’s premier loyalty marketing company, has selected Unica’s Affinium software to enhance the planning, execution and measurement of its marketing campaigns.
The goals of implementing the EMM solution is to reduce time to market, further increase personalization for improved campaign effectiveness and measure the results of marketing initiatives conducted on behalf of Aeroplan’s 60 coalition loyalty program partners.
After evaluating several vendors, Aeroplan chose to deploy Affinium Campaign and Affinium Plan, Waltham, MA-based Unica’s flexible modules for campaign management and marketing resource management.
Aeroplan, Montreal, is a majority owned subsidiary of ACE Aviation Holdings Inc. The company has more than 5 million active members worldwide, almost 500,000 of whom reside outside of Canada. Currently, 27 percent of Canadian households include an Aeroplan member, and more than 80 percent of Canadian households with incomes over $100,000 have one or more Aeroplan members.
