ADVO's “America's Looking for Its Missing Children” program helped the National Center for Missing & Exploited Children recover 22 children in the past 30 months, the Windsor, CT, direct mail company said yesterday.
Leads for the program are generated by the ADVO ShopWise Have You Seen Me? card. ADVO created the program in 1985 in partnership with the center and the U.S. Postal Service. ADVO's program reaches up to 85 million households weekly.