Pay-for-performance ad network Advertising.com introduced a tool yesterday that lets advertisers adjust their spending across various ad vehicles including e-mail, search, affiliate and Web site campaigns.
With AdBid, advertisers adjust the amount they are willing to spend to generate leads, without going to each publisher or service provider. The tool builds off Advertising.com's AdLearn technology, which gauges campaign success rates and adjusts placements based on performance.
The company said AdBid would let advertisers adjust campaigns daily based on their tracking of results against the campaign's goals. The tool estimates the volume changes that would result from different budgets.
“The idea is how do you provide an easier, more flexible experience for your advertisers,” said Scott Ferber, chief executive of Advertising.com, Baltimore. “One of the biggest issues an advertiser ever faces is price negotiations, and all the headaches associated with changing your contract. We provide the tools necessary to let advertisers make their own changes to the contract.”
Advertising.com offers advertisers and agencies a performance-based ad network, allowing them to pay for leads instead of ad impressions.