Advanstar.com and sister company MAGIC International have joined to open a fashion industry site called MAGIConline.
Company officials said that the site offers fashion, apparel and textile buyers and sellers the opportunity to conduct business online as well as the chance to keep up with industry news, trends and the latest fashions.
“With MAGIConline, buyers and sellers will be able to improve their business processes, increase sales and market products and services faster and more effectively,” said Joe Loggia, president of MAGIC International.
In addition, Loggia said the site would allow sellers to gain valuable exposure to key decision makers in the industry in the form of advertising, sponsorships, direct listings and corporate storefronts.
Buyers can visit the site free of charge, 24 hours a day, and will be able to make requests for information, proposals or quotations.