Ad:tech is as crowded as last year, with tightly packed hallways and show floors at the Hilton New York. The mood is like other ad:Techs as people look once again to the future of advertising, this time in 3.0 versions. Television has been on the lips of many speakers and attendees, as firms like Google and NBC face the future of consumer viewing. Despite asking the questions, no one really seems to have the answers about the future of TV. If NBC were left in charge, consumers would find a new alternative to the TV set and not be so fragmented. If Google were left in charge, consumers will view across devices, with every step being measured. It seems like a new model needs to the way to look to TV 3.0. At ad:Tech San Francisco last April, Joost, the promising new online television network that combines big networks with small productions endlessly and brings it all to consumers with relevant advertising, spoke at a keynote and seemed to say more about the future of advertising on TV than I heard today.
However today did ring in a lot in the way of social advertising as Windows Live Hotmail announced a new application and Facebook, announced Facebook Ads, where businesses can create their own ad pages. Sounds like the latest in advertising is not on TV.