HealthPlus Benefits LLC tapped Adsouth Partners Inc., Boca Raton, FL, to handle its $9.6 million direct marketing account for a year starting in March. The agency is charged with creative, design and media buying for a new DM campaign.
Adsouth specializes in 30-, 60- and 90-second direct response television spots. Among its better media placements were spots for the OrangeClean and OrangeGlow brand of cleaning products, the Edger painting tool and Shark vacuum cleaner.
Early in January, Zenith Technology Inc. bought Adsouth on terms not disclosed. The acquirer then changed its name to Adsouth.