Two list marketing companies – Adrea Rubin Marketing and Specialists Marketing Services – have partnered to offer proprietary lead generation services for insurance companies. The partnership combines Specialists’ lead generation expertise and technology with Adrea Rubin Marketing’s insurance marketing experience.
Adrea Rubin, CEO of Adrea Rubin Marketing, told DMNews that the partnership would consist of “leveraging both [parties] contacts… and Specialists’ propriety resources, such as their technology.”
“We’re excited about it,” she said. “If two companies have particular strengths, it makes good sense to partner.”
Lon Mandel, president and CEO of Specialists, said the program would benefit Specialist’s list owners, as well as brokerage and management clients of Adrea Rubin. He was traveling and unavailable for comment but released a statement: “We are delighted to bring our knowledge and skill as lead generation developers to insurance marketers who have been hard pressed to balance the metrics in this channel.”
Rubin has also undertaken a rebranding of her firm in order to emphasize diversity in the company’s consulting expertise in lead generation and all forms of online and offline marketing, while still demonstrating its roots in data.
The rebrand includes a new logo and website to be launched in the coming months.
“The industry is changing fast,” Rubin said. “The time is right for rebranding. Data is changing… it’s become a consumer choice world.”