Adobe announces retail-based updates to its marketing cloud

The updates served to better connect all of the separate services under the marketing cloud and to better target consumers through dynamic e-mail content and in-store targeting.

One update was to share custom audiences across all services so that brands can better target local consumers when their smartphones triggers that they are in-store. 

Another update can automatically alter a marketing e-mail’s content based on new information before a recipient opens it.

Also, Adobe announced updates to its Adobe Creative Cloud functionality, making it easier for created branded content to sync up across all Adobe platforms. 

The enhancements follow an Adobe Digital Index report that founds more consumers were experiencing or expecting tailored in-store shopping. It found that 55% of consumers found targeted mobile device offers in-store were acceptable. 

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