Online advertising firm Adknowledge has announced that it is offering its customers traffic from 20 search engines in its marketplace, in addition to traffic from banner and e-mail advertising.
Adknowledge, a network that joins a collection of search engines under one roof, minimizes the complications advertisers face in managing traffic on many small search engines, the company claims.
According to the company, fraud, click variability and volatility are eliminated through a Click Scoring Technology.
Thousands of advertisers participate in Adknowledge’s search channel daily.
The company’s Click Scoring Technology relies on advanced targeting technology, fraud-detection algorithms and end-user traffic analysis. It helps advertisers pinpoint individual users most likely to convert within a specific category.
Clicks that have a low probability of converting for an advertiser are disregarded by the system and the advertiser is not charged.