Adknowledge, Palo Alto, CA, a provider of ad management and analytic services for marketers, announced this week that it has filed a registration statement with the Securities and Exchange Commission for an initial public offering of its common stock, which has not yet been valued.
It is being led by J.P. Morgan & Co., Banc Boston Robertson Stephens Inc., and Volpe Brown Whelan and Co., LLC.
The company will use the money it makes to reinvest in recruiting new employees and investing in businesses complementary to its own.
