AdForce yesterday formed a strategic alliance with e-mail marketer ClickAction to provide its advertising clients with e-mail marketing services.
The new partnership will provide AdForce’s online clients with ClickAction’s e-mail relationship management services. The Cupertino, CA, ad server’s clients will be able to augment highly targeted Web campaigns with permission-based e-mail messaging.
Later this year, the companies will fully integrate their services, providing for the delivery of targeted banner advertisements via e-mail.
ClickAction, Palo Alto, CA, has performed e-mail campaigns nationwide for over 200 advertisers, including Brooks Brothers, Sara Lee and Dean & DeLuca.