The Advertising Council, a nonprofit organization, and the U.S. Department of Transportation’s National Highway Traffic Safety Administration, expanded their “Buzzed Driving” campaign to include new public service advertisements specifically geared toward young Hispanic men.
The English and Spanish-language PSAs correspond with the 2006 World Cup soccer finals and the Fourth of July holiday.
The Hispanic-targeted ads feature young men attempting to play soccer. They are visibly drunk and should not be behind the wheel of the car. The spots then show people who are “buzzed” and may not recognize that they are too impaired to drive.
Mullen, a Wenham, MA-based agency within the Interpublic Group of Companies, created the campaign.
Impaired driving remains one of the most frequently committed crimes in the United States, killing one person every 30 minutes, according to the NHTSA.
Motor vehicle crashes are the leading cause of death for Hispanics ages 1 through 44, a 2004 NHTSA study said.
The new campaign is an extension of “Friends Don’t Let Friends Drive Drunk” and the Drunk Driving Prevention Campaign, which has received more than $1 billion in donated media support.