Acxiom Corp., a customer recognition and data integration infrastructure vendor, and Protagona Worldwide, a marketing campaign solutions vendor, yesterday announced an expanded strategic alliance to provide clients of both companies with end-to-end marketing and technology solutions.
Effective immediately, Protagona Worldwide will integrate Acxiom's customer data integration software, AbiliTec, into its Protagona Ensemble campaign management software solution.
The agreement builds on an existing relationship by providing expanded joint development, co-marketing and enhanced global reselling rights to both firms. Acxiom, Little Rock, AR, and Protagona, Chicago, have established vertical industry and financial targets for the alliance.
AbiliTec allows companies to create a comprehensive, single view of an individual customer across the enterprise. Protagona Ensemble allows marketers to create and analyze marketing campaigns.
