Acxiom Corp., a customer data integration vendor, and PricewaterhouseCoopers yesterday formed a strategic alliance to help financial institutions comply with the short deadline of the mandatory privacy regulations of the Gramm-Leach-Bliley Act while at the same time improve customer relationships and consumer trust.
The alliance is specifically between Acxiom, Little Rock, AK, and the Global Risk Management Services Division of PricewaterhouseCoopers, New York.
Under the alliance, the division will conduct an initial assessment of a financial institution’s consumer privacy compliance needs.
Then, Acxiom and PricewaterhouseCoopers will work on a joint design and implementation using AbiliTec, Acxiom’s CDI software that helps companies create a single view of their customers across the enterprise, as the compliance enabler and consumer preference solution. This lets the company view their whole relationship with a customer, allowing it to meet the requirements of the law and help prevent duplication on privacy notices or other information sent.
Once the system is in place and approved, PricewaterhouseCoopers will test it.