Sedona Corp., Limerick, PA, recently announced that Acxiom, Little Rock, AR, had purchased Sedona's Intarsia 2.0 Internet-based customer relationship management application for use in creating expanded marketing services for mid-size banks.
Acxiom's Memphis office provides marketing and campaign management services for its clients and will use Sedona's visual profiling technology to deliver new client solutions. Acxiom's current services include analysis, report preparation, campaign development, fulfillment creation, data management and other services that help banks design and implement effective customer marketing programs.
By adding Intarsia's visual profiling capability, Acxiom will be able to create geographic and demographic marketing data for its clients, giving itself the ability to make more effective marketing decisions such as branch site location analysis and geographic tracking of marketing campaign response. Acxiom said it intends to use Intarsia's application service provider model for visual profiling and offer its customers a Web-based solution that enables individual banks to directly obtain the information faster.