Marketing automation platform Act-On software announced that it was collaborating with three leading European CRM platforms as part of its expansion plans in the EMEA region.
Act-On, which provides marketing automation software for small and mid-sized companies will integrate with DRI, iNet Process and The Sugar Refinery.
The integration between CRM and marketing automation will give marketers the ability to score leads and measure campaign success, providing sales teams with real-time intelligence and content.
“To us, marketing automation is more than just a tool with a number of features,” says Diogo Cabral, managing partner at DRI. “It’s a way of connecting business processes and digital touch-points, so as to provide a great — and consistent — customer experience.”
The new integrations expand Act-On’s already wide list of CRM partners, as the platform recently announced that it can integrate with almost all major CRM systems in North America.