AccuData Integrated Marketing expands with three industry experts

Marketing information solutions provider AccuData Integrated Marketing has announced the addition of three industry experts to its team: Marie Hearn, Joel Blatt and Craig Capp.

AccuData Integrated Marketing, a PRIMIS Company, offers services and technologies in data sourcing and enhancement, modeling and analysis, data management and optimization-within one client-focused organization. The company began a major rebranding effort earlier this year that aligned three divisions under the AccuData Integrated Marketing umbrella.

Marie Hearn joins the Database Technology Group of AccuData Integrated Marketing as a vice president/client relationship manager. She reports to Rod Dillehay, president of the Database Technology Group. Ms. Hearn will use her 23 years of experience in customer relationship management to manage the needs and projects for some of the top AccuData clients.

Prior to joining AccuData, Ms. Hearn led CRM integration efforts at Walt Disney World and managed the creation and ongoing development of an integrated Disney affinity database for strategic use among several major business units at The Walt Disney Company including Walt Disney World, Disneyland, Buena Vista Home Entertainment, Disney Shopping and Disney Publishing.

Both Mr. Blatt and Mr. Capp join the organization as vice presidents of business development. They report to Michael Peterman, senior vice president of sales for the AccuData Strategic Solutions Team. This team focuses on providing fully integrated marketing solutions – including database management, data analytics and data sourcing – to AccuData’s current mid-tier client base.

Mr. Blatt brings more than 18 years of domestic and international sales and marketing experience working for some of the software industry’s biggest players. Prior to joining AccuData, Mr. Blatt held sales leadership positions at Oracle Corp. and Siebel Systems.

As a vice president at Oracle, he managed the sales side of a global SWAT team, responsible for facilitating large implementations around the world. He was also accountable for the CRM Division’s global sales forecast. At Siebel, Mr. Blatt enabled multibillion-dollar global accounts such as 3M Company, Medtronic, and Philips Medical Systems to meet profitability initiatives aimed at driving higher top-line growth, productivity and cash flow.

Mr. Capp brings more that 15 years experience in sales, marketing and operations support to this new role. Prior to joining AccuData, Capp held sales leadership positions in the marketing and financial industries. Capp’s sales and management experiences with Fortune 500 companies span his career and have allowed the companies he works with meet and exceed profitability goals.

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