AccuData America added four functions to its AccuLeads.com online count and order system, the Fort Myers, FL, company said yesterday.
A suppression feature lets mailers exclude certain data from list searches. The custom layout function lets users request information in a format of their choosing. The matrices feature provides a report of a list search by primary, secondary and tertiary data selections. SmartSelects sets users’ demographic select preferences.
AccuLeads.com provides direct marketers with Web access to counts and leads from databases such as Acxiom, Equifax, ADVO, HomeData and D&B.