Marketing data provider AccuData America announced a strategic alliance with Return Path Inc. yesterday to provide its clients with e-mail change of address services.
New York-based Return Path's ECOA service works similarly to the U.S. Postal Service's National Change-of-Address service. The Return Path network acts as a permission-based clearinghouse that lets consumers and businesses notify each other regarding e-mail address changes.
AccuData America, Cape Coral, FL, handles a variety of lists including consumer files, business-to-business files and e-mail lists. It serves a number of industries such as financial services, telecommunications, broadband, travel, public relations and utilities.
