Online advertising technology provider Accipiter Solutions Inc. introduced ad trafficking services to clients in the United States.
Advertisers will now be able to use Accipiter's AdManager Hosted to handle the campaign management process ranging from site tagging to optimization and reporting. Accipiter debuted this solution in 2003 to its European client base.
The Accipiter service is geared to marketers with small ad budgets who can't afford a full-time traffic manager.
