Accenture announced it has completed its acquisition of CadenceQuest, a company that specializes in customer data and analytics for retailers. The deal gives the Accenture Interactive division access to CadenceQuest’s Customer Insight predictive analytics software and extends the management consulting company’s digital, marketing analytics, retail marketing and merchandising expertise. Accenture Interactive was launched in September 2009 to help companies develop digital marketing strategies and segment customers based on customer data insights.
“The integration of the newly acquired CadenceQuest Customer Insight software platform and related capabilities with Accenture Interactive’s robust set of marketing, digital and merchandising solutions will enable us to offer a comprehensive consumer-centric marketing capability that can be delivered in just weeks, providing clients with customer insights that are unparalleled in the loyalty industry,” said Tim Breene, Accenture senior managing director of strategic initiatives and chief executive of Accenture Interactive, in a statement.
