ABR 2011: Hacker Group

Principal?: Spyro Kourtis,? president and CEO ?
Ownership?: Interpublic Group of Companies?

?????Capabilities?

Direct and digital agency Hacker Group has verticals in telecommunications, insurance and travel. In 2010, it launched Health HG, a health insurance marketing practice, its second-largest vertical. The agency benefited from both the latest round of healthcare reform and the earlier changes in Medicare, says president and CEO Spyro Kourtis. ?

Accounts?

Key clients include AT&T, Box.net, Carnival Cruise Lines, Chipotle Mexican Grill, Kawasaki and Western Union. In 2010, Hacker won an assignment for Regence Blue Cross/Blue Shield and retained EmblemHealth. ?

The acquisition of T-Mobile by AT&T earlier this year is also expected to affect some of Hacker’s work, shifting spending from customer acquisition to lifecycle marketing, as T-Mobile customers transition to AT&T. ?

Staff?

Seattle, Wash.-based Hacker has 186 employees, up from 160 in 2009. Most of that growth came outside of traditional media disciplines, such as the digital and mobile practices, says Kourtis. ?

Performance

He would not give totals, but Kourtis notes revenue increased in 2010 by 27%, due to organic growth and mobile efforts. The digital practice more than doubled in 2010, as clients shifted spending from less-measurable traditional media, he says.

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