Agency: Targetbase
Location: Irving, TX
Year Founded: 1979
Number of offices: 4 offices in 2 countries
2009 Revenue: N/A
Web site: Targetbase.com
Key executive: Mark Wright, President/CEO
Major discipline/capability:
Marketing Analytics, Communication Planning, Creative Development, Interaction Management, Technology, Business Intelligence, Digital Content Development, Database Development
Key clients: American Honda Motor Co., DIRECTV, Gatorade, General Mills, LPL Financial, Michaels Stores, Inc. , Pacific Gas and Electric , Procter & Gamble, Roundy’s Supermarkets, Tempur-Pedic, TLC Vision
Latest trends: Our view of the industry over the next few years is that digital channels will continue to proliferate; social marketing will become increasingly important; mass media will still be very powerful and the ability to uniquely reach your consumers easily with a tailored message will continue to improve in both speed and cost effectiveness. The real opportunity in all of this is to create the overall integrated consumer experience that you want and that your consumer desires.
Targetbase is seeing a convergence of direct, digital and database marketing practices. It is our vision to be the leader in consumer engagement in this new “21st-century agency” market space. We believe that our leading analytical practice will continue to be our strongest differentiator.
