Agency: Richards Relationship Marketing
Location: Dallas
Year Founded: 1986
Number of offices: U.S. only
2009 Revenue: N/A
Web site: www.richardsrelationshipmarketing.com
Key executive: Stan Richards, President/CEO
Major discipline/capability: Marketing Consulting, Direct Response Marketing, Customer Relationship Marketing, Customer Profiling and Segmentation
Key clients: Advance Auto Parts, Auntie Anne’s, Behringer Harvard, Flexjet, Furr’s, MD Anderson, MetroPCS, Orkin Pest Control, Sub-Zero Freezer/Wolf Appliances, The Yachts of Seabourn
Latest trends: Increased focus on lead generation; increased focus on ROI; increased spend on direct marketing, especially direct mail and email