Agency: ParadyszMatera
Location: New York
Year Founded: 1990
Number of offices: 7 offices in 1 country
2009 Revenue: N/A
Web site: www.paradyszmatera.com
Key executive: Chris Paradysz, Michael Cousineau, Co-CEO’s
Major discipline/capability: N/A
Key clients: Paul Fredrick, America Online, March of Dimes, Taylor Gifts
Latest trends: Social media grows up and becomes an important direct marketing source; marketers continue to work harder on an integrated multi-channel approach, leveraging email, direct mail, insert, paid search and social media; search marketing continues to have a significant growth and has not flattened out; with less mail volume, direct mail is performing at pre-recession levels again.
