Agency: Mason Zimbler, a Harte-Hanks Company
Location: Austin, TX and Bristol, UK
Year Founded: 1998
Number of offices: 4 offices in 2 countries
2009 Revenue: N/A
Web site: www.mzl.com
Key executive: Gary Skidmore, President, Harte-Hanks Direct Marketing
Major discipline/capability: Digital, social, viral and multichannel marketing of technology products and services
Key clients: N/A
Latest trends: The adoption of social media in the tech and business arena is driving an explosion of channels and data for marketing. Marketers are just beginning to grasp the impact and to integrate social into their overall strategies. Only those that adapt will likely survive.
