ABR 2010: Lockard & Wechsler Direct

Agency: Lockard & Wechsler Direct

Location: Irvington, NY

Year Founded: 1968

Number of offices: One

2009 Revenue: N/A

Web site: www.lswdirect.com   

Key executive: Dick Wechsler, President/CEO

Major discipline/capability: Media planning and buying for DRTV, print, alternative media. Creative services for DRTV, print, DM, radio.       

Key clients: Nutrisystem, Rosetta Stone, Idea Village, Allstar Marketing, Esurance, KGB, Sokolove Law     

Latest trends: The continued migration of response away from phone to the web       

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