Agency: Lockard & Wechsler Direct
Location: Irvington, NY
Year Founded: 1968
Number of offices: One
2009 Revenue: N/A
Web site: www.lswdirect.com
Key executive: Dick Wechsler, President/CEO
Major discipline/capability: Media planning and buying for DRTV, print, alternative media. Creative services for DRTV, print, DM, radio.
Key clients: Nutrisystem, Rosetta Stone, Idea Village, Allstar Marketing, Esurance, KGB, Sokolove Law
Latest trends: The continued migration of response away from phone to the web
