ABR 2010: JWT

Agency: JWT

Location: New York

Year Founded: 1864

Number of offices: more than 200 offices in 89 countries

2009 Revenue: N/A

Web site: http://jwt.com

Key executive: David Eastman, CEO of JWT North America; Bob Jeffrey, CEO of JWT Worldwide

Major discipline/capability: Marketing Communications, TV, Direct Marketing, Global Communications

Key clients: Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kelloggs, Kimberly-Clark, Kraft, Microsoft, Nestle, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone

Latest trends: People are spending time with our brands. More time means more bonding and ultimately greater loyalty to the brand. Our client successes reveal that engagement is up. The numbers are strong for JWT and our clients in this murky market. That’s testament to 145 years of experience and a bounty of forward-thinking creativity.

In 2009, we unified RMG Connect and JWT as one seamlessly-integrated offering under a single P&L. This allowed us to unify our core disciplines, leadership and talent to best leverage our strengths in continuing and deepening dialogue with consumers, while focusing on core services central to maximizing time spent with our brands.

JWT gives its clients an end-to-end offering spanning brand strategy and positioning, award-winning creative excellence, relationship marketing, media-engagement planning, deep digital and interactive prowess, all built on a robust performance-driven, data and analytics platform providing insight and marketing mix modeling, activation, optimization and ROI metrics.

We believe the future is about unified communications and thus, in order to be a market- leading company, digital and activation must be at the center of our offering.

From this unification, we now have best-practice thinking leveraged across the network under one name and operating structure. This includes CRM, Data Analytics, Digital, Activation and Advertising in various combinations.

Key Campaigns:  United States Marine Corps Your Hometown Campaign (Direct Mail); United States Marine Corps Path to Excellence Campaign (Direct Mail); United States Marine Corps Live Like a Marine Campaign (Direct Mail); United States Marines Corps. MarineOfficer.com (Online); United States Marine Corps Facebook Application (Online); FEMAs National Flood Insurance Program (NFIP) Preferred Risk Policy Campaign (Direct Mail); JetBlue “The Flyers Collection” (Direct, Print, Sampling, Digital/Social Media, OOH); JetBlue “CEOs Guide to Jetting” (Viral/Social Media); Schick “Transform Your Topiary” (Viral, Print, Digital); Kimberly-Clark Pull-Ups “Potty Project”;  De Beers (Ambient, Digital); Microsoft BtoB “Because It’s Everybodys Business” (Digital, Social Media, b-to-b)

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