Agency: Javelin Direct
Location: Irving, TX
Year Founded: 2004
Number of offices: 3
2009 Revenue: N/A
Web site: http://www.javelindirect.com
Key executive: Pamela Larrick, CEO
Major discipline/capability: Strategy (Consumer Insight & Market Research, Messaging & Offer, CRM), CRM Services (Direct Mail, Digital, Print, DRTV), Analytics (Marketing Mix Modeling, Econometrics, Marketing Effectiveness & ROI Analysis, Multichannel Response & Sales Tracking)
Key clients: AT&T, TruGreen, Allstate, KingsIsle, ING, Citi, First Tennessee, Telecom New Zealand, HP
Latest trends: Stronger push to digital, integration, cost efficiencies and higher accountability.
Notable new campaign: TruGreen – 2010 Seasonal Acquisition Launch (Direct, Print, Shared Mail, Digital)