Agency: hawkeye
Location: Dallas
Year Founded: 1999
Number of offices: 11 offices in 3 countries
2009 Revenue: Total: $71,737,000
Web site: www.hawkeyeww.com
Key executive: Richard Beanland, CEO; G. Steven Dapper – Founder & Chairman
Major discipline/capability: Digital Marketing, Direct Marketing, Data Analytics, Branding, Channel Marketing, Sports and Experiential Marketing, Change Communications, Mobile/Text Marketing, Media Strategy, Planning, Buying and Analysis
Key clients: American Airlines, Bank of America, Capital One, Dr Pepper Snapple Group, Hewlett-Packard, Microsoft, NCAA, The North Face, Wells/Wachovia
Latest trends:
Increased use of social media integrated with traditional direct mail and email; decrease of printed direct mail volumes; increased interest in mobile application development; increased use of text marketing campaigns for acquisition and CRM; increase in B2B marketing activity, sales support activities, new ways of supporting the selling channel using web and mobile technologies
