ABR 2010: G2 Direct & Digital NYC

Agency: G2 Direct & Digital NYC

Location: New York

Year Founded: 1979

Number of offices: 86 offices in 42 countries

2009 Revenue: N/A

Web site: http://www.g2.com

Key executive: Wendy Lurrie, CEO

Major discipline/capability: CRM, strategic marketing planning, analytics, creative development, database marketing, direct marketing media planning and buying, Web development, online promotions, interactive advertising, interactive user experience, SEO/SEM, mobile, assessment services, analytics/strategic consulting, database building and management, database modeling, branding and design, in-store marketing, promotional marketing, experiential marketing, shopper marketing

Key clients: Adobe, Electronic Arts, BMW, Procter & Gamble, Time Warner Cable, Pfizer, Nestle Waters, Aetna, J.M. Smuckers, Campbell Soup Company, Heineken USA, Kraft

Latest trends: The explosion of social media and marketing, the pressure on clients in the great recession pushing their marketing and their agencies to more and more accountability and attribution with even greater stress on return on investment and metrics; the need to create and leverage new metrics to measure activities like social and mobile; better integration of digital and CRM thinking into program development; the challenges facing many of the foundational sectors for CRM including financial services, travel, automotive; burgeoning understanding of the role of customer experience in successful marketing

Notable new campaigns: Waste Management: direct marketing, experiential, promotional; eMusic: interactive, direct mail, branding; EA Games: interactive

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