Agency: G2 Direct & Digital NYC
Location: New York
Year Founded: 1979
Number of offices: 86 offices in 42 countries
2009 Revenue: N/A
Web site: http://www.g2.com
Key executive: Wendy Lurrie, CEO
Major discipline/capability: CRM, strategic marketing planning, analytics, creative development, database marketing, direct marketing media planning and buying, Web development, online promotions, interactive advertising, interactive user experience, SEO/SEM, mobile, assessment services, analytics/strategic consulting, database building and management, database modeling, branding and design, in-store marketing, promotional marketing, experiential marketing, shopper marketing
Key clients: Adobe, Electronic Arts, BMW, Procter & Gamble, Time Warner Cable, Pfizer, Nestle Waters, Aetna, J.M. Smuckers, Campbell Soup Company, Heineken USA, Kraft
Latest trends: The explosion of social media and marketing, the pressure on clients in the great recession pushing their marketing and their agencies to more and more accountability and attribution with even greater stress on return on investment and metrics; the need to create and leverage new metrics to measure activities like social and mobile; better integration of digital and CRM thinking into program development; the challenges facing many of the foundational sectors for CRM including financial services, travel, automotive; burgeoning understanding of the role of customer experience in successful marketing
Notable new campaigns: Waste Management: direct marketing, experiential, promotional; eMusic: interactive, direct mail, branding; EA Games: interactive
