Agency: DMW Worldwide, LLC
Location: Wayne, PA
Year Founded: 2001
Number of offices: 4 in the U.S.
2009 Revenue: Total: $22.4 million
Web site: http://www.dmwdirect.com
Key executive: Warren Hunter, Chairman/CEO
Major discipline/capability: Strategic Planning, Creative Services, Data Analytics, Interactive Marketing, Media Services, Lists & Targeting, DRTV/Broadcast Production, Print Production Management, Response Management & Fulfillment, Program Management
Key clients: Independence Blue Cross, Blue Cross Blue Shield of South Carolina, Tufts Health Plan, Clear Wireless, LLC, TruMark Financial Credit Union, Excellus Health Plan, Gerber Life, BMO Life Assurance, AARP, Over 40 Public TV Stations
Latest trends:
Blurring of the lines between brand and direct expanded scope of direct to encompass broader range of customer and prospect communications; deeper integration of offline and online channels; deployment of new and/or expanded broadcast and video applications; addition of mobile marketing to media mix targeting the under 40 market; increasing importance of cross-channel tracking and allocation
